![]() ![]() If so, there is no reasonable ground to believe a mere image of a green circular frame with white lettering inside has played a significant role in the source indicator of Starbucks by taking account of the fact that the disputed mark was filed four years after the redesign to the new logo.Īs for the interview report, the court strictly viewed that the image was not precisely identical to the previous Starbucks logo. However, the court raised the same question if relevant consumers conceive Starbucks even when different words other than “STARBUCKS” and “COFFEE” appear inside the frame. The Court also found the portion of a green circular frame with white lettering inside shall be impressive to consumers at the sight of the previous Starbucks logo. ![]() ![]() The IP High Court held the previous logo has become remarkably famous as a source indicator of Starbucks in 2011 when it was replaced with the new logo. The following image of a green circular frame with white lettering inside with Likelihood of confusion based on the interview report which indicated more thanħ0% of the interviewees (total of 552 people ranging in age from 20 to 69) associated Starbucks argued the JPO erred in finding a On December 19, 2019, Starbucks brought the case to the IP High Court and demanded the cancellation of the JPO decision. The disputed mark with Starbucks and decided to dismiss the invalidation action If so, the Board found that relevantĬonsumers are unlikely to confuse the source of goods and services in question bearing Of a green circular frame with white lettering inside per se would never be knownįor a source indicator of Starbucks. Of reputation and popularity in Japan at the time of filing the disputed mark.īesides, the Board did see both marks are totally dissimilar and the configuration New logo whether the previous logo has continuously retained a substantial degree The JPO Invalidation Board questioned givenįive years have already passed since Starbucks redesigned its iconic emblem to the The third version of the Starbucks logo design, used from 1992 to 2010, consists of a black and white two-tailed siren wearing a starred crown and framed around a green circle in which the words “Starbucks Coffee” are written. ![]()
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